A great website design can make the difference between a new customer choosing to work with your business or moving on to someone else. Your website design is the first impression customers have of your business, and it’s an opportunity to show them that you are the company they should go with. In fact, studies have shown that users form their first impression in less than two-tenths of a second. Your website is a reflection of your professionalism, creativity, and commitment to customer service. Here are the major components of a great website design that you should make sure are included on your site.
Creative and Consistent Branding
For your site to make a good impression, it needs to show off your brand in a way that the reader will remember. Your website branding also needs to connect with other advertising and print materials your company has put out for continuity. For example, logos, fonts, and color scheme from your existing brand materials should all be present on your website, but you can get creative with the way you streamline and present it. The content itself should also be consistent with your brand voice, and it shouldn’t be too long or overwhelming. You only have a few seconds to grab the reader’s attention, so you will need to be thoughtful about what you say.
It’s very important that your reader can find their way around the site easily, particularly if you have several different pages. A good navigation bar is crucial, and it’s something you should spend quite a bit of time putting together. You will need to make sure that the pages are sorted into intuitive categories, and that every page a reader might need to find is quickly accessible within the menu. Don’t get too creative with your navigation – this is an instance where simpler is usually better.
Easy to Read
When designing the text on your website, think about how you would naturally read something – from top to bottom and left to right. This is how your text should always flow on your site, with the most important and eye-catching information in the upper left section. Make sure your content is broken up into easy-to-read paragraphs because many people will just skip over a large chunk of text. This is also very important for SEO purposes because your site will be more likely to rank if you have your important keywords placed in these higher positions.
Warm and Welcoming
Finally, your site needs to feel immediately welcoming to visitors. This can be the hardest thing to get right because it can be subjective. Pay attention to the aesthetic appeal of your site, and try to invite the reader to further explore the site. You may need to test out a few different versions before you find the perfect one for your needs.
Hiring a professional team to handle your website design can make a big difference in your overall success. A web design professional will help give your site the polish it needs to draw in new customers.